Life moves fast, one second you're sitting dreaming, the next your running at full speed, dodging obstacles, hardly having time to catch your breath. The world doesn't slow down, and time won't stand still. But amidst that rush, the pressure, the speed, there's something raw and real - something that makes us all human.

I think in starting this brand I was inspired by the idea that life isn't all about that desperate attempt to catch up, but rather finding rhythm in the madness, meaning in the movement. SQ is so much more than clothes. It's a family. A mindset. A movement. A constant reminder that no matter where life takes you - through the highs, the lows, the chaos, or the calm you keep moving. You learn to love the journey.

This lifestyle, this infinite goal of staying active has this almost unreal ability to unite people, to break barriers, to cut the bs out, and to focus on you. This movement "has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does" (Mandela). That's SQ. This brand is about building a community, a family, it's about uniting people through movement, energy, and passion. Whether you're an athlete, an artist, a dreamer, or just someone trying to figure it all out. I hope SQ is a reminder to you, as it is to me, to fuel the fire within. Keep going. Keep pushing. Keep growing.

We embrace that feeling of chaos, thrive in the unknown, and forever appreciate the chance to redefine the status quo. I'm Cody, the 18 year-old founder of SQ, and this journey of mine is just getting started. This is more than a brand, it's a journey fuelled by passion, ambition, and the drive to move with momentum. I've got a whole lot of dreams for this brand, this community, but the one thing to remember is to appreciate the view on the way to the destination.

For now, join me as we keep moving, as we shake up the industry, and as we continue to grow our SQ family together.

- Cody :)