Our Initiatives

At Status Quo weare committed to creating a range of clothing thatis eco-friendly, stylish and high quality. With this in mind, we have created a brand of garments where fashion and fitness collide while still caring for the environment.

By you purchasing high quality garments which are designed to last, this will help in our contribution to a sustainable future. All of our products are ethically sourced, from design, to manufacture, from materials used to the recycled content of our shipping bags and tags as we continue to focus on
reducing the negative impacts on people, animals and the planet at large.

 Not only are you buying a range of active wear that has been designed and manufactured to the highest quality standards, that feel good, look good and will look good on you, but you are buying from a brand that supports a sustainable future for all. 

We remain committed to minimising any negative impact, reducing waste, using the right materials from seed to garment and we are equally committed to measured improvements annually in our sustainability goals.

 Our factories and manufacturing facilities are all approved by us as ethical in their standards, certifications and approach and we are committed to working only with facilities that comply to these standards on all occasions.


We are committed to our brand, to deliver the best product we can while continuing to source ethical and sustainable materials to innovate our manufacturing platforms. We have both people and the planet in mind.

Our Sustainable Materials Include:

Supima Cotton:

Supima cotton is a superior type of cotton grown in the USA. It
represents less than 1% of cotton grown in the world. What makes Supima unique
to other cottons is the extra-long staple fibre that gives the cotton its
premium properties: Strength, Softness and colour retention.

Like all cotton, Supima cotton is sustainable, renewable and
biodegradable. However, a rare type of long-staple cotton, Supima is in the top
one percent of cotton produced in the world. Twice as strong as regular cotton,
it is trusted for its integrity and longevity.

Recycled Nylon:

Incorporating as much recycled nylon as we can lessens our
dependence on virgin petroleum as a raw material source, helps eliminate
discarded material and reduces greenhouse gas emissions from manufacturing.

Recycled Nylon diverts waste from landfills and its production
uses much fewer resources than virgin nylon (including water, energy and fossil
fuel). A large part of the recycled nylon produced comes from old fishing nets.

Recycled Spandex:

Spandex (also known as elastane or Lycra) is the property in
garments that makes them stretchy to allow freedom of movement. 

However, the production of virgin spandex fibre pollutes land, air
and water, and contributes to global warming when extracting and refining
petroleum used to make the material. 

Recycled spandex has the same qualities as it’s virgin cousin,
whilst making use of materials that would otherwise have ended up in landfill.
By using recycled spandex, waste is diverted from landfill and reused.